Any writing with a marketing edge needs to use powerful words, and this powerful words list will help you capture them in your works.
If you want yoursocial mediaposts, blog posts,copywritingand even youremail subject linesto be as effective as possible, you must master power words. These words make every piece of writing you create, from a simple letter to an importantlanding page, work better, increasingconversionratesand making people want to take action.
So what are power words? This powerful words list will help you understand these persuasive words and how you can use them to boost conversions, create a best-selling novel or otherwise improve your writing.
- Powerful Words List: Discovering the Impact ofPowerful Words
- 200Power WordsYou Need to Know
- HappinessPower Words
- Prestige, Beauty and LustPower Words
- Pride and EmbarrassmentPower Words
- TrustPower Words
- NewnessPower Words
- Fear and AngerPower Words
- SlothPower Words
- Humor and CuriosityPower Words
- GreedPower Words
- Mind-BlowingPower Words
- SensoryPower Words
- SafetyPower Words
- ExclusivityPower Words
- ExcitementPower Words
- How toUsePower Wordsto Boost Your Sales
- A Final Word onPowerfulWordsList
- FAQs AboutPowerfulWordsList
Powerful Words List: Discovering the Impact ofPowerful Words
Before delving into apowerwordslist, first, you must understand whatpowerful wordsare and why you need them. With just one word, many English phrases become incredibly powerful, sparking people to action.
Power works encourage people to take action by triggering anemotional response. They can also work by triggering curiosity. These two actions make them very helpful ine-commerceand marketing situations.
The best way to increase youruse ofpower wordsis to know what they are. Thischeat sheethas a list of popular words that can help you create powerful, effective marketing pieces.
200Power WordsYou Need to Know
As you work on yourcontent marketing, consider thesepower words:
Human nature means people want to be happy, and these words make them feel happy or expect happiness from what you’re offering:
Prestige, Beauty and LustPower Words
People appreciate beautiful things, and humans tend to want seductive items as well. If you are looking toincreaseconversionsand want to tap these emotions, consider these words:
Pride and EmbarrassmentPower Words
If people fear that they will get embarrassed, they will be more likely to take action. These words tap into a person’s sense of pride or fear of embarrassment:
This list of power words makes the reader trust what you are writing. Use them in blog post headlines and popup ads to get people to click through and read your content because the words build trust.
Human nature means people like to be on the cutting-edge, and these words will make them think that you are giving them new or novel information.
Fear and AngerPower Words
If you want to grab thereader’s attentionand get them to take action quickly, you may need to tap their fear center. Whether it is the fear ofmissing outor the shock of something happening in the world, these words evoke fear and anger responses.
Trigger wordsthat evoke feelings of rest and relaxation can actually be quite effective in youremail marketing. Sloth is not necessarily bad when it is at the right time, and tapping someone’s desire to relax can help you get the right action out of yourtarget audience. These words work well:
103. Child’s play
Humor and CuriosityPower Words
Sometimes getting someone to laugh a little can help put them in a good mindset to change. Eliciting feelings of curiosity will make them want to click a link. These words can do that:
People like to have money. People fear not having money. These words tap into the emotions surrounding greed and the fear of scarcity:
People like having their minds blown about something surprising and shocking. These power words work well to do just that:
Sensorypower wordsmake you think about one of your five senses. By including those senses, you are able to imagine yourself using the product more thoroughly. Some sensorypower wordsinclude:
Read our full list of sensory words.
Like trust, people want to feel safe. Thesepower wordsmake them either fear for their safety or trust that you are giving them safety.
You can create strong feelings if you use words that give the reader a feeling of exclusivity. Thesepower wordswork well:
Finally, don’t forget to create a sense of excitement. If you’re launching a newwebinarand want viewers, you need to make it sound exciting. Use words like these:
How toUsePower Wordsto Boost Your Sales
Power phrases and words make your links to yoursales pagesandlanding pages more effective. They are enticing and getpeople to click to read more.
You can also incorporate these words into your email marketing strategy to encourage more click-throughs to your landing pages. On the pages themselves, use the words appropriately in headings, subheads and other parts of your template to increase the number of people who follow through to become customers or make a purchase.
With theuse ofpower word,bloggers, online marketers and business owners usually see their sales figures go up. Tapping into common emotions is a key way to get people to take action and do business with your company. That said, remember to constrainyour use of filler words in sales copy. You might also find our list of pronouns useful.
A Final Word onPowerfulWordsList
Keep thispowerfulwordslisthandy for writing, copywriting and marketing. You’ll want to refer to it regularly as you plan marketing content.
Remember, emotions create actions, and words create emotion. This is whypower wordswork. Learn to wield them well, and you will see your writing become more powerful.
Like this? Check out our list of transition words for essays.
What are somepowerful words?
Words that evokeemotional responsesin the reader arepowerful words. Some words that are quite powerful include:
How can you use power words?
Use power words to draw attention, make a written piece stand out and encourage your reader to take action. Use them to evoke emotional responses in the reader, get more click-throughs on online marketing ads or make your piece jump out when there are many things the reader is reading, such as when creating a cover letter or resume for a high-demand position.
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Nicole Harms has been writing professionally since 2006. She specializes in education content and real estate writing but enjoys a wide gamut of topics. Her goal is to connect with the reader in an engaging, but informative way. Her work has been featured on USA Today, and she ghostwrites for many high-profile companies. As a former teacher, she is passionate about both research and grammar, giving her clients the quality they demand in today's online marketing world.(Video) 5 Learning Strategies to Jumpstart your English
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